Relevant Resources: Invasion of the Pod(cast) People
I’m a firm believer that knowledge is better shared than stored away and I’m SO thankful that there are amazing educators, artists and business people who not only feel the same way but are upstartish enough to actually do the work and create (free!) resources for their colleagues. I’m super excited to share some of my never-miss-an-episode breakdown of my absolute favorite beauty business podcasts.
Outgrowth: A Slice of Pro Beauty
The Thriving Stylist Podcast
Britt Seva is a Hairstylist and former salon owner turned marketing genius. While the Thriving Stylist program is more geared toward hairstylists, all of the advice is completely relevant to manicurists. Britt is a great resource for building the business and clientele that you want and has a magical way of putting things into perspective.
Bangers:
Episode #115: How To Work With Brand Ambassadors or Micro Influencers This is an absolute MUST for everybody in the game, when is it really worth it to work with influencers? How do you figure out if a relationship is right for you AND how to do it the right way.
Episode #104: Close Your Books, Close Your Business: Is it ever a good idea to turn away potential clients?
Episode #78: Social Media Myths & Mistakes: Self explanatory title, but great tips to maximize your social media experience.
The Nail Hub (retired, but great resource)
Liz Morris is sharp, opinionated and exceptionally gifted when it comes to business. This is one fo the first nail podcasts I ever got into and I’ve probably listened to every episode three times. Although she’s moved her primary platform to YouTube (which I also highly recommend checking out) the podcasts episodes are still as relevant as ever, except maybe the one about Periscope.
Bangers:
Setting Prices: What actually goes into setting your prices. Are you just pulling numbers out of thin air or really thinking it through.
The Death of Licensing Pt 1 & 2: An honest discussion about deregulation looking at it from both sides.
Just Say No… And How To Actually Do It: Setting boundaries in business and with clients.